Lou Amdur, owner of Lou Wine Shop in Los Feliz, is facing the looming threat of tariffs on global wine imports. These tariffs, expected to raise the prices of his wines by around 20%, could alienate customers who are hesitant to spend more than their comfort zone of $30 on a weeknight bottle. Amdur highlights the potential impact of these tariffs on consumer behavior, specifically how prices that were once easily acceptable will become a deterrent for many wine buyers. Amdur has been pivotal in shaping the local wine culture but feels the burden of rising costs with these new tariffs.
"Wines that we are currently selling for $30... will no longer be doable at $40. Wines that people would grab unthinkingly at price X, now that there's a 20% tariff, suddenly it's no longer unthinkable."
"I mean, we do have a couple of fancier Burgundies that are not inexpensive. But beyond that, an $80 bottle is kind of a higher-end wine for us."
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