In the U.S., the three-tier distribution system dramatically affects wine prices, adding complexity not found in European markets where producers can sell directly to retailers.
Gabriella Borg Costanzi highlights that while California Chardonnay is often dismissed, its quality—and price—reflects the unique characteristics of the terroir rather than mere brand recognition.
#wine-pricing #distribution-system #california-chardonnay #us-alcohol-regulations #comparative-markets
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