
"These fond (?) memories might result in an assumption that all bag-in-box wine is of a lesser quality, something designed for inexpensive and quick intoxication, rather than tasteful enjoyment. But interest in bag-in-box is on the rise, with the UK market expected to rise to more than 300m by 2030 almost double what it was in 2021. Why the spike in interest? My best guess is that people are drinking less and, once opened, your average bag-in-box will stay fresh for about six whole weeks."
"Many of us are (or have recently become) the type of drinker who savours a single glass of wine every so often after work, but never drink enough in the week to finish an entire bottle, so the rest is often given as a little treat to the sink. The sorts of wines you're likely to find in bags are what you'd expect: bright, fresh, relatively simple stuff that's designed to be drunk within weeks, not years."
Bag-in-box wine is increasing in popularity in the UK, with the market expected to exceed £300m by 2030, almost double 2021 levels. The format suits people who drink less and prefer a single glass occasionally because a typical bag-in-box remains fresh for about six weeks after opening. Boxed wines tend to be bright, fresh, and relatively simple, intended for consumption within weeks rather than aging. Plastic bags are permeable, so even unopened boxed wine can gradually spoil through oxygen contact. Sustainability and smart buying decisions influence which wines appear in bag-in-box formats.
Read at www.theguardian.com
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