'Who's this Michael Jordan guy?' How the NBA landed its very own wine partnership
Briefly

"Take it from MJ," he closed while raising a glass of wine toward the camera. "Rosé all day."
The person leading them wasn't the Bulls' six-time NBA champion superstar, but rather a California-based master sommelier who -- as fate would have it -- bears the same name.
"Because I'm a short, white Michael Jordan -- and an Italian. It's crazy. I loved coming up and Michael was making my name famous, and he was my hero too. Nobody had done what he had done."
Read at ESPN.com
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