What's Really Behind White Claw's New Vodka? A Canned Cocktail Play
Briefly

White Claw, the popular hard seltzer brand, has officially entered the vodka space.In March 2023, the Mark Anthony Group of Companies, which owns White Claw, announced a vodka line that includes a premium variety and a trio of fruited versions.Playing into its waved logo, White Claw Premium Vodka is Triple Wave Filterednamed for the use of immense pressure equal to three 30-foot waveswhich has the same smoothing effect on vodka that ocean waves have on stones and shells, reads a press release.
Read at www.winemag.com
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