U.S. Cognac Sales Are Plunging-Here's Why
Briefly

"the high-end spirits producer has been sideswiped by a steep drop in demand for its expensive liquors in the key U.S. market and a vicious promotional price war with rivals such as [Hennessy Cognac producer] LVMH."
"According to the Financial Times, many consumers who traded up to more expensive premium booze during the pandemic are now starting to trade down."
Read at Wine Enthusiast
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