TV wine ads: When in doubt, use sex
Briefly

Regular readers here know the abysmal state of wine advertising, which has been documented on the blog many times.Having said that, the Wine Curmudgeon wonders if this almost 40-year-old ad wouldn't solve many of wine's marketing problems.In a word, sex.This ad, for a long-gone French white of middling quality called Valbon, isn't subtle.
Read at winecurmudgeon.com
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