The ongoing trade war between the US and the EU is impacting the alcohol market significantly, particularly American whiskey and European wines, including Champagne. Following the EU's response to US tariffs, American businesses are preparing for possible retaliatory tariffs from Trump on wine and alcohol. In response, some establishments are promoting discounts to encourage customers to stock up, while others are considering sourcing alternative wines from outside Europe. The uncertainty around tariffs is causing concern among restaurateurs about pricing strategies amidst economic caution among consumers.
President Donald Trump might not drink, but his trade war is shaking and stirring up the market for some of the most popular boozy beverages globally.
It's unclear when or if that levy will take effect, but it's already prompting reactions in the US.
How does an Italian restaurant pivot away from European wine? It’s making them question whether to absorb the costs or pass them on to customers.
Varela also said they may order twice as much wine as normal and stockpile it in their basement.
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