"Angelo Gaja of Barbaresco has the highest profile of any grower in Piedmont today, aggressively taking his own line on techniques, grape varieties, style and price. Benchmark wines, benchmark vision and a producer that permanently raised the ceiling for what Italian wine could dare to be."
"When Angelo took over in the mid-1960s, he continued to consider what Piedmont could be. At the time, wines in the region were brawny and busty. He traveled to France and learned from them. He used stainless steel tanks and played with French oak barriques to produce softer, more elegant styles of Nebbiolo."
Gaja evolved from a family restaurant serving homemade wine into one of the world's premier wine estates through bold experimentation and unconventional choices. Angelo Gaja took over in the mid-1960s and revolutionized Piedmont winemaking by studying French techniques and implementing stainless steel tanks and French oak barriques to produce softer, more elegant Nebbiolo wines. He planted French grape varieties on prime Barbaresco land, challenging regional traditions. This aggressive approach to technique, grape varieties, style, and pricing established Gaja as a vanguard producer that permanently raised expectations for Italian wine quality and ambition.
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