Trader Joe's accuses Joe's Wine Co. of not only sharing a similar name but imitating its aesthetic, which misleads consumers and undermines the brand's identity.
We are the hard working people here, real New Yorkers, trying to do something to honor our winemaking heritage and benefit this community by offering affordable and quality wine and spirits.
The lawsuit claims Joe's Wine Co. has mimicked the Trader Joe’s color scheme, logo, and promotional strategies, blurring the lines between the two businesses.
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