As craft distilleries navigate a post-pandemic landscape, they find themselves needing improved sales strategies, with many pointing to direct-to-consumer shipping as a viable solution.
Sales volume among active craft distillers has decreased 3.6% to 13.5 million cases, marking the first decline since tracking began in 2016.
Economic pressures, increased competition, and a shift towards moderate alcohol consumption are all contributing factors to the downturn experienced in craft spirits sales.
The comparison with booming pandemic-era sales poses a significant challenge for craft producers who relied heavily on in-person visits to tasting rooms.
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