The Cheap, Goofy Wine That's Dividing America
Briefly

Josh Cellars wines, known for their accessibility and reliability, have become the target of memes mocking their name.
"The internet is having a great time with the juxtaposition of winemaking-a craft reserved most often for the idle bourgeois-and the name Josh, which is reserved primarily for P.E. coaches and viral public stunts."
Even before the memes, Josh Cellars wines already had a mediocre reputation among wine enthusiasts, being described as 'fat, round, consistent, and boring.'
"Josh...the Toyota Camry of wine."
Read at Slate Magazine
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