The Briefing: Thirsty for Clarity - Brand Confusion In The Beverage Category
Briefly

from The IP Law Blog3 weeks ago
The Trademark Trial and Appeal Board has established a nuanced consideration of wine, beer, and non-alcoholic beverages as related goods, influencing potential trademark conflicts.
The IP Law Bloghttps://www.theiplawblog.com/2024/08/articles/the-briefing/the-briefing-thirsty-for-clarity-brand-confusion-in-the-beverage-category/
Scott Hervey and Jamie Lincenberg explain that despite no direct rule, the TTAB's consistent treatment of these beverages reflects an understanding of consumer associations and market dynamics.
The IP Law Bloghttps://www.theiplawblog.com/2024/08/articles/the-briefing/the-briefing-thirsty-for-clarity-brand-confusion-in-the-beverage-category/
Read at The IP Law Blog
#trademark-law #ttab #wine-and-beer #intellectual-property #consumer-confusion
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