There was a story, that has since been debunked, that in the early days of Oregon's Widmer Brothers Brewing, a sales rep had a sneaky approach to selling beer.They would buy a round of the company's hefeweizen and pay a server to walk a tray of the hazy yellow beers through a crowded bar.We drink with our eyes first and the sight of a tall glass, capped with a foamy head and garnished with a lemon wedge on the rim, certainly seems like an appealing sight for curious customers.
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