Read at Mail Online
Removing the biggest serving size of wine in bars and pubs could reduce sales by 8%, according to a study by the University of Cambridge. The researchers removed the 250ml option for four weeks in 21 licensed premises and found an average decrease of 420ml of wine sold per day per venue. There was no evidence of increased sales of other alcoholic drinks, indicating that people did not compensate by drinking more. The study suggests that removing the largest serving size of wine could be a strategy to reduce alcohol consumption and improve public health.
'It looks like when the largest serving size of wine by the glass was unavailable, people shifted towards the smaller options, but didn't then drink the equivalent amount of wine.' - Dr. Eleni Mantzari