Provocativo, a premium Spanish sparkling wine brand spearheaded by Bebe Rexha, has reported impressive growth since its launch in 2021. The brand experienced a 27% year-over-year increase in sales, further enhanced by its availability in 40 states through a direct-to-consumer approach. With an expanding retail footprint in notable outlets and partnerships with international cruise lines and restaurants, Provocativo aims to solidify its position as a go-to choice for celebratory occasions. Additionally, a new collaboration with Charter Brands is expected to boost its market reach significantly in the coming months.
Led by global music icon Bebe Rexha, Provocativo signifies a rising female-forward Spanish sparkling wine brand, poised for continued growth and popularity in the summer.
With 27% year-over-year growth, Provocativo has expanded its direct-to-consumer availability across 40 states, allowing consumers greater access to this premium sparkling wine.
Crafted using the traditional Champagne method in Cava country, Provocativo has amplified its retail presence at major outlets, enhancing visibility for spontaneous celebrations.
The brand's partnership with Charter Brands will facilitate further introductions and awareness within the marketplace, leveraging established distribution networks to reach new fans.
Collection
[
|
...
]