Paso Robles CAB Collective Announces New Board Director: Neb Lukic Joins Board of Directors - Food & Beverage Magazine

"I am passionate about establishing the Paso Robles region as the new benchmark for Bordeaux varietals in the U.S. market and beyond, showcasing our wines on the world stage, The significant, almost earth-shattering, results this region has achieved over the past decade are why I am thrilled to join the Paso Robles CAB Collective - to continue driving its growth and ensure the region builds an even stronger foundation for the future."

"The California wine industry continues to evolve with strategic leadership appointments that shape regional reputations and market positioning. The Paso Robles CAB Collective (PRCC) has just announced a significant addition to its Board of Directors that signals the organization's ambitious vision for elevating Paso Robles as a world-class destination for Cabernet Sauvignon and Bordeaux varietals."

Neb Lukic has joined the Paso Robles CAB Collective board as President of Luxury Sales and Marketing at Treasury Americas, bringing more than two decades of luxury wine industry expertise. Lukic previously served as President of DAOU Vineyards and led its rapid growth as a luxury winery. Lukic aims to position Paso Robles as a benchmark for Cabernet and Bordeaux varietals in the U.S. and on the world stage, citing the region's significant recent achievements. Regional collectives are increasingly important for marketing and brand positioning. Food and beverage professionals must understand these regional dynamics for menu development, wine program curation, and customer education.

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