"Martha Stoumen, a darling of the natural wine space, will open the doors to her first tasting room on Oct. 9, in an intimate new space on Center Street in downtown Healdsburg. Earlier this summer, her eponymous wine label was acquired by The Overshine Collective, yet she remains the guiding force behind the brand, retaining equity and creative control over her wines."
"Since launching Martha Stoumen Wines in 2014, the Sebastopol native has achieved remarkable success even without a tasting room to lure in customers. Over the past decade, her exuberant wines have cultivated a fervent following, pushing her beyond the benchmarks of her 7- to 10-year business plan. Even so, having her own tasting room felt out of reach. But that all changed this summer when Stoumen joined The Overshine Collective, a sextet of wine brands led by founding partner and investor David Drummond."
Martha Stoumen will open her first tasting room on Oct. 9 in an intimate space on Center Street in downtown Healdsburg. Her wine label was acquired by The Overshine Collective earlier this summer, but Stoumen retains equity and creative control. Martha Stoumen Wines launched in 2014 and achieved notable success without a permanent tasting room, building a fervent following and outpacing initial business plan timelines. The Overshine Collective centralizes business functions for six brands while preserving each winemaker's creative autonomy. The new tasting room offers a permanent venue for customer feedback and creative expression just steps from the Healdsburg Plaza.
Read at www.pressdemocrat.com
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