American importers have drastically increased their stock of Italian Prosecco, with imports rising by 41% in November. This strategic move is in response to potential tariffs from the European Union that could be imposed by former President Trump. The Union of Italian Wines notes that importers are filling their supply chains to prepare for an uncertain market. The Italian wine sector is heavily reliant on U.S. sales, with Prosecco among the top sellers, making it sensitive to tariff changes. Last year, Italy's wine exports amounted to nearly $2 billion in sales to the U.S.
American importers are stockpiling Italian Prosecco to hedge against potential EU tariffs threatened by Trump, leading to a significant spike in imports in November.
U.S. imports of Italian sparkling wine soared 41% in November, as importers prepared for possible consumer cutbacks if tariffs were imposed on Italian wines.
Italy exports nearly one-quarter of its wine to the U.S., making it particularly vulnerable to tariffs, with Prosecco representing a major portion of those sales.
Prosecco became the prominent Italian wine in the U.S. market last year, with shipments increasing even before Trump's election, highlighting early market concerns.
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