"On the other hand, I'm confident climate change will affect grape growing for the foreseeable future. The UK's Met Office predicts 2026 will be among the top four warmest years ever recorded, which means more floods, storms, heat waves, drought and wildfires in historic regions in 2026, causing winemakers to plant more vines in cooler climes such as in Sweden."
"Nonalcoholic wines will go even more mainstream, with bigger selections in restaurants and even better-tasting examples as technology improves. Five large French companies are on the case, with giant Castel announcing an investment of 10 million ($11.8 million) in a no-alcohol production facility in the Loire Valley. White wines will keep outpacing reds; winegrowers in Sancerre even opened a new office in Bangkok in December."
"New data from the 2025 US Wine Consumer Benchmark Segmentation Study found Generation Z (born 1997 to 2012) has upped consumption over the past year, much in line with previous generations when they came of age, and millennials (1981 to 1996) have overtaken boomers to become the biggest wine-drinking cohort. Wine bars and natural wine fairs are packed with those consumers. Vino is now part of pop culture and the sports world (check out Kendall-Jackson's new NBA-label wines),"
Climate change is expected to significantly affect grape growing, with 2026 projected among the warmest years and increasing floods, storms, heat waves, droughts and wildfires that push plantings toward cooler regions like Sweden. Nonalcoholic wines are moving mainstream with broader restaurant selections and quality improvements, supported by major investments such as Castel's Loire facility. White wines are outperforming reds and producers are expanding into new markets like Bangkok. Wineries are investing in regenerative farming. The wine-and-health labeling controversy continues. Younger cohorts, particularly Gen Z and millennials, are increasing consumption and boosting wine's cultural presence.
Read at www.mercurynews.com
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