How Natural Winemaker Frank Cornelissen Innovated While Staying True to His Brand
Briefly

from Harvard Business Review7 months ago
Somewhere in the Caucasus, around 6,000 BC, someone discovered grapes fermenting in a jar, thought to be the origin of wine, one of the oldest beverages in history.
Harvard Business Reviewhttps://hbr.org/podcast/2024/06/how-natural-winemaker-frank-cornelissen-innovated-while-staying-true-to-his-brand
In 2023, about 25 billion liters of wine were consumed globally, showcasing the enduring popularity of wine, though modern versions differ greatly from ancestral ones.
Harvard Business Reviewhttps://hbr.org/podcast/2024/06/how-natural-winemaker-frank-cornelissen-innovated-while-staying-true-to-his-brand
Read at Harvard Business Review
#wine-history #cultural-significance #evolution-of-wine #global-consumption #oenophiles
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