Read at PUNCH
Josh Cellars wine has become the subject of jokes and memes on social media due to its widespread availability and perceived lack of uniqueness or quality. Users on platforms like Twitter have shared jokes about drinking Josh wine, inserting Josh into song lyrics, and mocking die-hard fans. The popularity of these jokes has sparked conversations about affordable wine and the perception of cheap wine in the industry.
Drinking Josh is like driving a Hyundai, which is fine, but not worth feeling superior about.
The jokes about Josh wine have penetrated the bubble of the wine community and found a wider audience, bringing attention to the topic of affordable wine. Wine writer Jon Bonné notes that the internet has succeeded in making people think about the price of wine and the reality of cheap wine. This trend highlights the impact of social media in shaping conversations around wine and challenging preconceived notions of quality and value.
The internet has managed to do what me and every other wine expert in the past 20 to 25 years haven't, which is to make people think about the price of wine and what cheap wine is really like in a nutshell.
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