Don't Call It a Natural Wine Bar
Briefly

"I don't think it would be great for us to be like, 'Oh, we're a natural wine bar,' because for me if somebody says that, I have expectations of what I'm going to find on the shelves."
"While they are, philosophically, a natural wine bar, they prefer straying from the moniker because they don't adhere to the ideology as stringently other wine bars might."
Read at Eater SF
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