"The Raeburn portfolio, rooted in Sonoma County, will significantly increase our market presence and relevance with our retail and on-premise customers."
"Founded in 2013, Raeburn has quickly gained a reputation for quality, producing around 250,000 cases annually. Its wines are widely distributed across major grocery stores and independent retailers, making them accessible to a broad audience."
"Premium Pricing: Raeburn's wines are priced between $15 and $25, appealing to a demographic that values quality without breaking the bank. Brand Recognition: As one of the top 10 largest Chardonnay brands sold domestically, Raeburn offers Crimson an established customer base and brand loyalty."
Crimson Wine Group acquired the Raeburn wine brand from Purple Brands to bolster its ultra-premium portfolio. Crimson is based in Napa and maintains commitments to quality and sustainability in winemaking. Raeburn, founded in 2013, produces about 250,000 cases annually and is known for Chardonnay and Pinot Noir sourced from Sonoma County. Raeburn's wines are priced between $15 and $25 and rank among the top ten largest domestic Chardonnay brands. Broad distribution across major grocery stores and independent retailers gives Raeburn strong consumer access. The acquisition complements Crimson brands like Pine Ridge and Seghesio and aims to increase market presence across retail and on-premise channels.
Read at Food & Beverage Magazine
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