As of 2025, cannabis tourism has emerged as a vibrant travel niche, witnessing an annual growth rate of 20% between 2022 and 2024, with a projected revenue of $17 billion. Destinations like Amsterdam, California, and Thailand are leading the way, offering diverse cannabis-related experiences, from coffee shop tours to cannabis-infused dining and wellness activities. As legalization spreads globally, cannabis tourism combines education, relaxation, and adventure, appealing to a broad audience and significantly contributing to local economies.
In 2025, cannabis tourism has blossomed into a mainstream travel niche, drawing enthusiasts from around the world to explore the cultural, culinary, and recreational aspects of cannabis.
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