Can A.I. Solve the Wine Industry's Woes?
Briefly

According to a recent MIT study, replacing workers with artificial intelligence (A.I.) isn't as economically viable as months of breathless headlines might have us believe. Instead, researchers expect that A.I. will be gradually integrated into many people's workdays. Drinks professionals currently use generative A.I. platforms like ChatGPT and Adobe Firefly to do all sorts of workplace tasks. Some express concerns about data security and creativity, while others argue that overlooking A.I. tools would be akin to ignoring social media 15 years ago.
"A lot of people just don't understand what A.I. actually means," says Ed Feuchuk, general manager of Tank Garage Winery in Calistoga, California. "They start thinking of HAL from 2001: A Space Odyssey or Skynet from Terminator," and imagine that any platform that uses A.I. is a nightmarish supermachine designed to render humans obsolete.
In reality, A.I. is an umbrella term for any machine or program that can complete tasks commonly associated with human intelligence. When you're drafting an email and text appears to suggest how to complete your sentence, for example, that's an A.I. language tool at work. These sorts of technologies have no original ideas, Fauchuk explains. "They're drawing on the corpus of e...
They're drawing on the corpus of e...
Read at Wine Enthusiast
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