When we look at what's going on in alcohol, wine is in a bit of decline. Our thought was, one, it's generally expensive and, two, it's a little pretentious - two things our younger drinkers don't like.
Wine0 kicks things off with fun. The can's color is meant to evoke a red Solo Cup. The taste is fruit-forward, but not too sweet. It comes in four packs.
I wanted to come out with something that was fun, approachable and the opposite of snooty. It's more like a party wine.
A 2018 Berenberg Research report concluded that Gen Z are imbibing 20 percent less alcohol than millennials, who are drinking less than Gen X and Boomers did at their age.
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