Actually, You Should Judge a Wine Bottle by Its Label: Why Scratches and Damage Matter to Collectors
Briefly

Wine labels are essential not just for conveying critical information about a wine's origin and vintage, but also for maintaining the overall aesthetic and value of collectible bottles.
Common causes of scratched wine labels include tight storage conditions, friction when handling the bottles, and environmental factors such as high humidity or poor airflow.
Read at Wine Enthusiast
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