"Subject to Change Wine Company rose to prominence in 2017. It soon became one of the largest producers of natural wine in the country. At the peak of the winery's success, it was producing 20,000 cases per year across 15 countries. Operations are now winding down, and the winery plans to cease production. According to a report in the San Francisco Chronicle, owner and winemaker Alex Pomerantz sent an email to members of the company's wine club breaking the news."
"Subject to Change's wines were touted as unfiltered and free of sulfites, a style known as zero-zero wine. This means nothing is added and nothing is taken out. They also made skin contact wine, sometimes called orange wine. This is white wine fermented with the skins included, similar to red wine, and is one of the hearty winter white wines we've recommended before. Unfortunately, these wines are viewed as more of a niche or novelty product, and the business couldn't sustain operations."
Subject to Change Wine Company rose to prominence in 2017 and became one of the largest natural-wine producers, producing up to 20,000 cases annually across 15 countries. The winery specialized in unfiltered, sulfite-free "zero-zero" wines and skin-contact (orange) wines. Sales slipped beginning in 2022, and a canceled Whole Foods contract that represented 20% of revenue contributed to mounting debt by March 2025. The owner implemented layoffs and faced payroll shortfalls. A new $25 After Hours line failed to attract distributors, leaving the winery unable to bottle inventory. Operations are winding down and production will cease.
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