"I tried to ignore it but locked in continued spreading and now it has spawned a new seasonal phenomenon: the Great Lock-In. The successor to last year's wearisome winter arc (TikTokers spending the dark months in the gym to emerge buff in spring), the Great Lock-In is an arbitrary set of self-optimisation goals we're all supposed to sign up for."
"Babe, even drinking that much water would be a full-time (and utterly unwelcome) job for me. I suppose the Lock-In crew are just a subset of the peppy new pencils, new resolutions September sorts, and it's quite touching, the way they're trying to get a global platform devoted to listless scrolling to commit to a community project. But does it have to be such a joyless one?"
A phrase has crept into online circulation: 'lock in,' used as a synonym for being focused or disciplined. TikTok creators attribute dramatic physical changes to being 'locked in,' framing rigorous routines as proof of commitment. The trend has escalated into the Great Lock-In, a seasonal campaign prescribing strict daily targets such as 10,000 steps, several litres of water, reading, eight hours' sleep, multiple weekly workouts and protein goals. Critics describe these demands as joyless and burdensome while others see a communal push against listless scrolling. In British usage, 'lock-in' also denotes illegal after-hours drinking.
Read at www.theguardian.com
Unable to calculate read time
Collection
[
|
...
]