"The DECIEM Lab, the innovative force behind globally loved brands such as The Ordinary and NIOD, has introduced a fresh chapter in personal care with LOoPHA. Described as "high-performance and environment enhancing," LOoPHA is not just another addition to the body care aisle. It represents a new approach to skincare that merges functionality with fragrance, inviting consumers to treat their daily routines as both self-care and sensory experiences."
"Where The Ordinary brought clinical simplicity to skincare, LOoPHA takes a playful yet effective stance, focusing on textures, aromas, and results that speak to modern consumers who demand more than just clean skin. With its thoughtful formulations, LOoPHA promises that your body care will smell just as good as it feels. The LOoPHA Product Lineup At launch, LOoPHA introduces three unique products designed to elevate body care routines:"
"This product blends daily practicality with sensory pleasure, making it a staple for both the sink and the shower. Powder-to-Gel Wash: LOoPHA's most innovative product, this water-activated cleanser transforms from powder into a gel upon contact. It delivers a burst of fragrance with every use, redefining what a body wash can be while minimizing unnecessary packaging and waste. Biomimetic Body Serum: Formulated with active ingredients, this serum is crafted to even out skin tone and improve texture."
LOoPHA, created by DECIEM Lab, positions body care as both functional treatment and sensory experience through high-performance, environment-enhancing formulations. The brand emphasizes textures, aromas, and measurable results aimed at consumers seeking more than basic cleansing. The initial lineup includes a Hand + Body Wash that refreshes and softens without stripping hydration, a Powder-to-Gel Wash that activates with water to deliver fragrance while reducing packaging waste, and a Biomimetic Body Serum with actives to even tone and improve texture, finished with a soft skin musk. Fragrance concepts are presented as distinct "moods" to suit varied preferences.
Read at stupidDOPE | Est. 2008
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