The article introduces 'Worldly Beauty,' focusing on diverse beauty practices and ingredients influenced by cultural traditions. It critiques the Western beauty industry's Eurocentric approach, which often separates the concepts of beauty and wellness. Unlike the West, cultures such as those in China, India, and Indonesia see beauty as inseparable from wellness. The article features insights from Metta Murdaya, an expert in Indonesian beauty practices, particularly Jamu, a traditional herbal remedy that embodies this holistic relationship between well-being and beauty.
The beauty industry is many things, but balanced isn't one of them. Even though access and connection to other cultures are at an all-time high, the West often reverts to a predominantly Eurocentric point of view.
In other cultures, beauty and wellness are seen as inextricably related. Traditional practices like Jamu in Indonesia emphasize health and wellness alongside aesthetic appeal.
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