"Wellness used to feel like a competitive advantage, an edge to help us show up clearer, calmer and more energized. I was all-in on the routines, the learnings and the little upgrades that made me feel like I was investing in my future. Now wellness feels heavy. I say this as someone who loves this space, which is why the shift is difficult to ignore."
"I'm immersed in the world of health and wellness through my work. I help launch, build and operate wellness companies. I don't have letters behind my name, and I am not a doctor. And because I'm adjacent to the space, I'm constantly fielding questions - over text, at kids' sports events or at dinner party - where someone inevitably pulls out a one of the "quick questions" they've been sitting on for months:"
"Should I take HRT? What's the best supplement for sleep? Is cold plunging going to change my life? Should I take a GLP-1 to lose weight? Everyone is taking peptides... should I try that too? My friend swears by intermittent fasting, but I feel awful when I skip breakfast... what's wrong with me? How much protein do I actually need?"
What started as self-care has become self-surveillance. Wellness once provided a competitive advantage, helping people feel clearer, calmer and more energized. Routines, learnings and small upgrades felt like investments in the future. That dynamic has shifted: wellness practices now feel heavy, like a hundred open tabs or an endless group chat of advice. Many people feel one decision away from getting it 'right' or one missed routine away from falling behind. Frequent questions about HRT, supplements, cold plunges, GLP-1s, peptides, fasting and protein reveal a deeper pressure: Am I doing enough? Am I falling behind?
Read at Entrepreneur
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