In January 2022, the author hosted a virtual book launch for 'The Success Factor,' attended by notable high achievers. An astronaut’s surprise at a Nobel laureate’s presence illuminated the 'rising baseline effect'—where extraordinary achievements become normalized within certain circles. The astronaut and Nobel winner's casual views of their accomplishments highlight how our social environments shape perceptions of success. The author argues that to elevate personal standards, individuals must associate with high achievers, emphasizing the significant influence of one’s peer group on achievement and expectations.
The rising baseline effect describes how our perception of "normal" is influenced by the achievements of those we surround ourselves with, making extraordinary feats feel commonplace.
When everyone around you has a doctorate, it can become an expectation, showcasing the powerful impact our social circles have on our benchmarks for success.
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