"Another skincare treatment to add to the ever-growing list, but reports are that this trend is the real deal Microneedling has become one of the buzziest beauty procedures of recent years. Google trends show searches for microneedling have risen steadily since 2020, peaking in 2025 with breakout searches for terms like 'microneedling at home' and 'derma pen' [a microneedling device]. Searches on TikTok or Instagram for #microneedling yield thousands of posts and videos, pages upon pages of results - but why is it so popular? Rosemary Coleman, consultant dermatologist at the Blackrock Clinic says the answer is social media."
"Searches on TikTok or Instagram for #microneedling yield thousands of posts and videos, pages upon pages of results - but why is it so popular? Rosemary Coleman, consultant dermatologist at the Blackrock Clinic says the answer is social media."
Microneedling has grown into one of the most popular beauty procedures in recent years. Online search interest for microneedling has risen steadily since 2020 and peaked in 2025, with breakout queries including 'microneedling at home' and 'derma pen', reflecting strong consumer interest in at-home treatments and microneedling devices. Social platforms host vast amounts of user-generated content; hashtags such as #microneedling on TikTok and Instagram return thousands of posts and videos. High visibility on social feeds, influencer demonstrations, and shareable outcomes appear to amplify demand, increase normalization of the procedure, and encourage at-home experimentation.
Read at Independent
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