"Throughout the 2000s, the music charts were rife with references to Rogaine. Jay-Z invoked the hair-restoration drug as a synonym for staying power. Weezer described it, begrudgingly, as a means of rejuvenation. Ingrid Michaelson, in a song about accepting one's flaws, pledged to buy the drug for her partner when he inevitably lost his hair. Now, as the Millennials who grew up on this music are fast approaching their Rogaine era,"
"Over roughly the past decade, hair-loss treatments aimed at women have broken into mainstream consumer culture, alerting women simultaneously to the possibility of balding and the potential to fix it. Women have always been the target audience for shampoos, hair masks, hot-oil treatments, and so on. But those products aim to improve the appearance of existing hair, not grow more of it."
Music in the 2000s frequently referenced Rogaine as a cultural shorthand for longevity and rejuvenation. Millennials who heard those songs are now approaching ages when hair loss commonly appears. Over the past decade, hair-loss treatments aimed at women have entered mainstream consumer culture, signaling both awareness of female balding and options to address it. Traditional hair products focused on appearance rather than regrowth, and hair-loss products historically targeted men. Rogaine launched for men in 1988, with a women's formulation arriving three years later. Forty percent of women experience some hair loss by age fifty, and brands and ambassadors are increasingly vocal about women's options.
Read at The Atlantic
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