""Skincare products were historically marketing toward women both in message and packaging," Hartman told Business Insider. That is changing, but the vast majority of skincare products are still aimed at women, which he believes has "discouraged men from fully participating or feeling as though the products were meant for them." As a result, male clients are overwhelmed by the options."
"As a result, male clients are overwhelmed by the options, Dr. Peter Bittar, a board-certified dermatologist and cofounder of Miami Dermatology in Florida, told Business Insider. "You go to the pharmacy and there are 300 products on the shelf, versus women, often from a young age, are taught how to use makeup, what the steps are," he said. Hartman and Bittar shared the best beginner skincare routine for men, keeping it as bare-bones as possible to achieve clear, soft, and youthful skin."
Men show growing interest in skin care and cosmetic procedures, including fillers and eyelid lifts. Dermatologists recommend starting with a simple daily skincare routine as an effective anti-aging investment. Many men seeking cosmetic interventions do not use sunscreen and lack basic product familiarity. Skincare marketing and packaging historically targeted women, which has discouraged male participation and left men overwhelmed by product choices. Dermatologists advise a minimal routine that yields clear, soft, youthful skin while remaining easy to follow. Recommended practice is two steps in the morning and three steps at night, taking about one minute.
Read at Business Insider
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