"WordPress plays a key role in this strategy. The content management system (CMS) and its ecosystem are vehicles for helping us adapt to what's next. Features like connecting to third-party APIs and implementing artificial intelligence (AI) come to mind. It all adds up to an exciting time to build websites and related applications. However, it's possible to go a little too far with technology - particularly when it comes to customer service."
"Sometimes, the way we choose to use technology pushes us away from our clients. That's a shame, because having a personal touch is vital for long-term success. It could be the very thing that separates your agency from competitors. With that in mind, let's look at ways to create and maintain connections with clients. Along the way, we'll share advice for using technology to enhance (rather than hinder) those relationships."
"Humanize Technical Support We understand: supporting clients is challenging. And we're not just talking about the technical aspect of troubleshooting issues. Keeping communications organized becomes more difficult as your business grows. That's why busy developers often turn to technology for help. Things like support ticket systems and AI chatbots are common solutions for serving clients. The idea is to handle small requests automatically while keeping the complicated stuff in a tidy thread."
Agencies and freelancers use modern web technologies to lower costs and increase efficiency while maintaining quality. WordPress and its ecosystem enable adaptation through third-party APIs and artificial intelligence. Rapid technological adoption makes building websites and applications exciting but risks overreliance on tech for customer service. Excessive automation can push clients away by removing the personal touch that supports long-term success and differentiates agencies. Creating and maintaining client connections requires thoughtful use of tools that enhance relationships. Support workflows should balance automated systems with timely, human responses for complex or sensitive client needs.
Read at Speckyboy Design Magazine
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