"Freelancers can choose their own business policies. We can determine how we work, when we work, and how much we charge. That last one can be difficult, to say the least. Pricing has confounded many a small business owner. Choosing what to charge for your service is only one part of the equation, however. You must also decide how to communicate those figures with others."
"Here's a common challenge: Should you have a pricing page on your portfolio website? This information is a staple for many industries. For instance, everyone expects to know the price of a cup of coffee at their neighborhood shop. People looking for a salon will want to see a price list, as will those booking a cleaning service. But creative fields like web design are different. We don't traditionally sell one-size-fits-all commodities, although the industry is shifting."
Freelancers decide their own business policies, including how they work and what they charge. Pricing is a common difficulty for small business owners, involving both setting fees and communicating them to clients. Creative services like web design resist one-size-fits-all pricing because projects vary widely in scope, complexity, and adjacent services such as hosting. Advertised ballpark figures, price ranges, or 'starting at' numbers can help by setting expectations and screening low-budget clients. Transparent, approximate pricing can reduce wasted inquiries and time while acknowledging that exact estimates require project-specific information and customization.
Read at Speckyboy Design Magazine
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