Most web browsers currently carry a feature called "Do Not Track," which, in theory, sends a request to websites to refrain from tracking. However, this setting is mostly impotent, with no obligation for compliance from websites.
Firefox's upcoming version will remove the "Do Not Track" feature, but this change does not eliminate the underlying problem that the feature was largely ineffective and sometimes counterproductive.
The concept of "Do Not Track" is often misunderstood; not only is it disregarded by websites, but it has also been noted to facilitate better tracking by providing identifiable signals to websites.
The failure of consumers to have their tracking preferences respected demonstrates the ongoing inadequacies of self-regulation within digital privacy standards, as evidenced by features like "Do Not Track".
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