Make Google happy by optimizing your WordPress site's images | MarTech
Briefly

Large, unoptimized images slow down your site's loading speed, especially on small screens, which can frustrate visitors and increase bounce rates. This highlights the importance of image optimization not just for aesthetics, but for retaining users and improving site performance.
Faster load times mean happier users (and search engines). An often-cited study shows that even a one-second delay can result in a 7% reduction in conversions. Optimized images help maintain engagement and enhance overall user experience.
Optimized images are a cornerstone of successful SEO. When done right, they improve site speed and user experience, which influence search engine rankings positively. This also contributes to better Core Web Vitals metrics.
Core Web Vitals prioritize user experience, and image optimization is key. Largest Contentful Paint (LCP) measures load times for the largest visible elements, usually images. Poorly optimized images negatively impact this crucial performance metric.
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