But there is clearly a market for the Cybertruck (just 15 percent of preorders would equal the annual US truck sales of Toyota), and the auto industry, despite the disruptive arrival of electric powertrains and a near 50/50 split in men and women drivers in the US alone, is doggedly continuing to favor a male perspective on how cars look.
Legendary industrial designer Dieter Rams famously said, 'Limit everything to the essential, but do not remove the poetry.' The quote is often evoked in c
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