Inside this glass-and-concrete monolith sits a beautiful, three-story design library finished entirely in natural oak. It felt like an architectural representation of Samsung-a mix of the ancient and the near future.
The vision now is to be the human-centered cultural standard-not just for Korea, where it represents an oft-estimated 20% of the country's gross domestic product-but the wider world.
Many of us perceive Samsung as a faceless electronics company. But it's born from a culture that operates with historical design intentionality that simply doesn't exist in America.
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