According to Creative Review, the designer, David Pearson, made it so that the book's title and Orwell's name were debossed, then almost completely obscured by black foiling, leaving just enough of a dent for the title to be determined.
Anyone with a well-worn copy of the book might discover what one Redditor has also observed -that the cover design "becomes less censored with wear." Compare the "before" image to the "after" image and see the design reveal itself.
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