Samsung Electronics unveiled its 'Newfound Equilibrium' exhibition at Milan Design Week 2024, showcasing their forward-thinking design philosophy, 'Samsung Design Identity 5.0: Essential∙Innovative∙Harmonious.'
The exhibition highlights Samsung's approach of drawing inspiration from people, blending old and new design elements, and keeping their design language fresh with over 1,500 designers working across seven global studios.
Sections like 'Essential' focus on simplicity and practicality, 'Innovative' showcases functional advancements, and 'Harmonious' explores how tech can seamlessly integrate into daily life.
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