Deniz Keskin, Head of Brand Management at Porsche AG, stated, "The joint project with Blizzard is a great success that has inspired fans all over the world," illustrating the collaboration's global impact.
The collaboration highlights the intersection of gaming culture and luxury automotive design, with Porsche infusing high-performance style into the Overwatch 2 universe.
At the Porsche stand, visitors experience a multi-sensory immersion inspired by D.Va's hometown, featuring interactive elements, contests, and D.Va's Mech statue.
Porsche's partnership with Blizzard showcases its innovative approach to engaging audiences, merging the realms of video gaming with luxury automotive experiences.
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