"Tyler rejects the homogenisation of web design and decided to swerve Perfectly Imperfect into a lane of its own, inspired by the early internet aesthetics of "solid but saturated colours, lack of texture, MS Paint-style airbrushing, and a singular broadcast-style aesthetic", Brent David Freaney tells us. Brent's studio Special Offer collaborated with Tyler to bring the best parts of early internet's visuality, whilst still creating something that belongs in 2025."
""A lot of the core pages that users spend time on (the home page, profiles, etc) are designed to look more like a magazine than a social site." The visuals are deliberately flat, featuring few animations, in order to let the design cut through. The mixture of a home page presented as acting front page, with editorial content, user posts, profiles adorned in large image paired with bold bordered text, and written content pouring from the right side of the screen."
Pi.fyi prompts users to create accounts as an antidote to doomscrolling. Doomscrolling is described as a virtually endless pit of habitual scrolling, named word of the year by Oxford Dictionaries during Covid, with "brain rot" added in 2025 following a public vote. The design rejects homogenized web aesthetics and draws on early-internet visuals: solid saturated colours, lack of texture, MS Paint-style airbrushing, and a broadcast-style aesthetic. Visuals are intentionally flat with few animations. Layouts resemble magazines, combining an editorial front page, user posts, large images with bold bordered text, and written content flowing from the right, producing a "social magazine" feel.
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