The former is all about the grid and 'clear and rational rules for constructing a shape', while the latter investigates the more boundless existence of these forms, of which the graphic designer refers to as being born out of a 'opaque digital soup', and when compared on a computer science level: 'it's rule based versus machine-learning algorithms'.
You design the framework for an idea so that it can emerge by itself,' he says. 'In other words, it's not so much about designing the screw, but about designing the conveyor belt - the manufacturing line.'
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