At PhotoRoom we knew early on the power of this new technology, to the point that we stopped the company for three days and organised a hackathon centred around it,
Rather than get bogged down in dull, labour-intensive tasks, such as cutting, cropping, and comping, creatives can hand these jobs to PhotoRoom to do, and in turn have more time to think and experiment.
In fact, PhotoRoom's tools have even revolutionised the workflow of its own internal team. Whereas they once spent hours doing touch-ups in Photoshop, or looking for assets on stock image websites, they can now quickly create their own assets with clever prompts, or manipulate images in an intuitive way, like removing an object from a picture, adding a shadow, or changing the background.
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