In 2013, Marcel Moerkens faced a creative block while designing the Brooklyn WordPress theme. Seeking a unique feature, he conceptualized the 'Hero Section,' inspired by the attention-grabbing Jumbotron of Bootstrap, which he preferred to customize instead of using frameworks. The term 'Hero' symbolized boldness and memorability, capturing users' attention effectively. Moerkens discusses the creative process leading to this design innovation, highlighting how structured creativity can yield impactful results in web design, ultimately changing the landscape of WordPress themes and websites.
When I start a new project, there's always this moment where I just sit there and stare. Nothing. No idea. Empty.
I can tell you that 'creativity' is some kind of magic that suddenly comes out of nowhere, like a lightning strike from the sky.
Hero is a figure that demands attention. It's bold, strong, and memorable, which is everything I wanted Brooklyn's intro section to be.
At first, I envisioned a 'Hero Button.' Still, I realized the concept could be much broader: it could encompass the entire intro section.
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